West Atelier
Corner Shop Mini Mart
Visual Identity • Logo Development • Typography • Color System • Print Design • Brand Collateral
Corner Shop Mini Mart is a neighborhood convenience store serving its local community in Koreatown, Los Angeles.
The Opportunity
The existing brand needed a more cohesive and contemporary visual presence while maintaining the familiar, approachable character that made it part of the neighborhood.
The identity was simplified and refined through a bold typographic system, a distinctive color palette, and playful graphic elements inspired by the energy of a classic neighborhood market.
The Result
A more cohesive and recognizable identity that brings personality to the storefront, packaging, and everyday customer touchpoints while preserving the character of the original business.
