West Atelier
Our Story
West Atelier is an independent design studio founded by Chilean-American designer Josefina Hermosilla.
We create thoughtful brand identities and digital experiences for businesses with something worth saying, building, or becoming.
Our approach is simple: understand the story, find the opportunity, and create a visual identity that feels clear, distinctive, and true to the brand behind it.
From strategy and identity to websites and creative direction, we bring together thoughtful thinking and refined design to create brands that are built to last.
Our Services
Brand Design
Brand Strategy
Brand Identity
Logo Design
Art Direction
Brand Guidelines
Packaging & Print
Digital Design
Website Design
Website Development
UX/UI Design
E-commerce
Digital Assets
Social Media Design
Creative Direction
Creative Direction
Campaign Concepts
Content Direction
Photography & Video
Launch Materials
Ongoing Creative Support

The Designer Behind West Atelier
West Atelier was founded by Josefina Hermosilla, a Chilean-American designer based in Southern California.
Her approach to design is influenced by a love for thoughtful spaces, natural beauty, and the small details that shape how something feels.
With a background in graphic design, Josefina brings together strategy, visual storytelling, and an appreciation for simplicity to create brands that feel both intentional and distinctive.
West Atelier is intentionally small, allowing each project to receive a personal and considered approach from beginning to end.